Top 5 Personal Finance Budgeting and Planning Apps Performance in Kenya: Q1 2022

The first quarter of 2022 saw interesting trends among the top 5 personal finance budgeting and planning apps in Kenya. Here’s a closer look at their performance based on data from Sensor Tower.

YNAB experienced fluctuations in its weekly revenue, peaking at approximately $185 in mid-February. Weekly downloads had a notable spike at the beginning of January, reaching 87, but later saw a significant drop. Active users started at 103 and slightly increased to 120 in the first week of January, then gradually declined to 88 by the end of March.

Wallet: Budget Expense Tracker from BudgetBakers saw more stable performance. Weekly revenue remained consistent, with minor peaks reaching $39 in early January. Downloads were strong throughout the quarter, peaking at 238 in mid-January. Active users also showed steady growth, starting at 638 and reaching 785 in early March.

Spendee Budget & Money Tracker exhibited more modest figures. Weekly revenue saw a peak of $46 in late January, but downloads and active users remained low and inconsistent. The highest download figure was 35 in late February, while active users showed no significant activity.

Mobills: Budget Planner from Toro Investimentos had a consistent weekly revenue stream, peaking at $42 in early January. Downloads were highest in early January at 94, but dropped significantly afterwards. Active users saw a peak of 93 in early January, gradually decreasing to 30 by the end of March.

Lastly, The Secret To Money by Rhonda showed varied performance. Weekly revenue peaked at $31 in mid-January, while downloads were at their highest in mid-January with 35. Active user data was not available for this app.

For more detailed insights and data, visit Sensor Tower.